WRKFLW
Branding & Packaging
WRKFLW is an energy drink created for the working professional. WRKFLW’s sleek, minimal design makes it the perfect drink for the board room or even on your desk without being overstated. The product is available in three different sizes with different corresponding caffeine amounts, so that the consumer has control over the amount of caffeine they're putting in their body.
WRKFLW is an energy drink created for the working professional. WRKFLW’s sleek, minimal design makes it the perfect drink for the board room or even on your desk without being overstated. The product is available in three different sizes with different corresponding caffeine amounts, so that the consumer has control over the amount of caffeine they're putting in their body.
The design system for WRKFLW was based entirely off workflow charts and energy efficiency. The symbols used within the packaging system are symbols used within workflow charts that are representative of overall productivity within a process. The gradient colors chosen for the brand are colors that produce the most energy on the light spectrum.
